Better decisions about what happens on shelf.
Vazen is the retail data AI platform bringing together retailer, brand and open-source data to give brands and retailers the evidence of how to win at shelf.
Trusted by the world’s greatest companies
Red Bull“100% visibility of Co-op planograms, which we have never had understanding of before.”
Nestlé Purina“That evidence gave us confidence in the shelf strategy ahead of launch.”
Co-op“It completely changes the conversation.”
Müller“It helped move our conversation from a negotiation into something truly collaborative.”
“Vazen has been a game changer for our category presentations.”
Red Bull“Being able to filter to each individual store adds so much value both to category and sales.”
Tesco“We have landed a really great planogram range and experience for the customers.”
Heineken“Thanks to Coplan, we successfully delivered a detailed response to Tesco’s Fit for Growth brief.”
Four products that work on shared retail data.
Coplan sees what’s on shelf, Studio designs what should be there next, Testing validates it with real shoppers, and Ask Vazen sits across all three to answer any question in seconds.
Coplan
See what’s on every shelf.
Continuous shelf and planogram data across the entire retailer estate. Interactive with intuitive analytics tools to help you drive category growth. Live with Tesco and Co-op.
Studio
Design plans that work at shelf.
Modern planogram software built on live shelf and sales data. Create standout shelves in minutes.
Testing
Validate before you commit.
Virtual shopper testing for new products, packs, ranges and promotions. Statistically robust, retailer-ready evidence in days.
Ask Vazen
Answers in seconds.
Conversational analytics across your shelf, sales and shopper data. Superpowers for category management teams.
The Vazen Platform
The foundation underneath every product
Ingest. Govern. Connect. Model. Secure. Access. The capabilities that turn fragmented retail data into something software can use. The data layer that makes the rest of Vazen possible, and the foundation your AI workloads have been waiting for.
Built for both sides of the shelf.
For Category & Insights Teams
Run your category team as a growth function.
How teams at Unilever, Reckitt, Nestlé, Red Bull, Princes and Mars land better launches, walk into sharper retailer meetings, and defend every recommendation with evidence.
For Retailers
A modern platform for category data sharing.
Modern infrastructure, supplier data sharing that works, and commercial models that grow both the category and your revenue from it. How Co-op and Tesco are rebuilding category collaboration.
The results speak for themselves.
Princes
+12% category growth on the ambient tomato fixture.
Princes rebuilt the ambient tomato fixture from type-led to brand-led across 3 and 4 bay plans. Category sales lifted 12%, branded cross-shop climbed 5%, and multi-brand purchasing grew from 26% to 31%.
Red Bull
+7% in-store compliance, +5% category sales.
Red Bull’s field team was losing hours hunting store managers and shelf-checking blind. Once they had planogram visibility and store-level target lists, reps walked in knowing exactly what to fix.
Heineken
Availability restored across 30% of stores.
One SKU on the wrong shelf, replicated across nearly a third of the estate. Once the pattern was visible, the fix took days.
Explore shopper, category and retailer insights.
Stay up to date with the latest in the retail world.
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